practice management

TIME FLIES WHEN you're having fun. It’s hard to believe that Jolene has already spent 20 years with us at Gorczyca Orthodontics.

A Pillar Of Our Practice

It seems like just yesterday we were interviewing Jolene in our first office back on Lone Tree Way, Antioch, California. Jolene has been a backbone of Gorczyca Orthodontics for 20 years. Jolene is also a 38-year RDA veteran, having worked in pediatric dentistry before coming to orthodontics full-time.

Jolene’s excellence and experience as well as her outstanding customer service and love of her patients has made her a valuable asset to Gorczyca Orthodontics. We are thankful to Jolene for her loyalty and professionalism.
We appreciate all that she does.

Over the past 20 years, Jolene has personally trained more than 38 dental assistants who have gone on to become registered dental assistants (RDAs) in orthodontic practices all over Northern California. For her excellence and commitment to continuing education, Jolene was placed on the advisory board of Diablo Valley College, the college she once attended.

Dr. Gorczyca says “It has been a privilege to work with Jolene all of these years. Jolene is both humble and confident. She has been my right hand person for many years. She is loved by all of her patients. She is always the first to help me, a patient, or another dental assistant. She truly loves what she does, and it shows. She continues to grow and advance in her profession. She always does the right thing at Gorcyzca Orthodontics and she always follows through on every task which she undertakes. She is a true leader. We have been so fortunate to have Jolene with us 20 years at Gorczyca Orthodontics.”

Looking Forward To More Years Together!

Jolene has no intention of retiring. Neither does Dr. Gorczyca. Both plan to keep on creating beautiful smiles for as long as they can.

Thank you Jolene for all you have done for your patients and for all of us at Gorczyca Orthodontics. You are the best person we ever could ever have had for our organization. We are all so fortunate to be able to work with you for 20 years.

Gorczyca Orthodontics, 5201 Deer Valley Road, Suite 1A, Antioch, California 925-757-9000 www.clubbraces.com

MY FATHER ALWAYS ENCOURAGED ME TO WRITE A BOOK. Driving each morning for the past 17 years to my orthodontic office, I would call my father and tell him about the things we were doing at Gorczyca Orthodontics for our patients, for our community, and for our referring doctors. He loved hearing about these special things and thought other dentists would, too.

Marketing Is Very Important In The Healthcare Industry

When I was a student at Harvard School of Dental Medicine, I had the opportunity to study at Harvard School of Public Health in the Department of Health Management and Policy. There, I attended my first marketing lectures and started to understand the importance and broad-reaching effects of marketing in the healthcare industry.

I learned that marketing involves many things including case studies, comparisons, differentiation, product analysis, demographics, communities, and target audiences. Marketing is about personal preferences, branding and customer service. Marketing is the ability to move others and direct them toward what we have to offer—dentistry. This perspective is valuable to all dental professionals in the marketing of their business, the dental practice.

I Hope My Book Makes A Difference

My book It All Starts with Marketing—201 Marketing Tips for Growing a Dental Practice is a collection of ideas, experiences, and strategies I used to gain new patients and grow my orthodontic practice from scratch from the ground up. I hope that several of these tips will be helpful to its readers, especially those dentists just starting out who may need a little help, encouragement, a positive push or a “you-can-do-it” cheer to make them feel more empowered to persevere.

I hope this book is also useful to those who have been in practice for several years—those who are looking for a few new ideas to help make their patients feel special, their team more engaged, and their dental office just a little more fun.

My Dad Encouraged Me

My father was the most positive, loving, and optimistic person I have ever met. He was so looking forward to the release of this first book. I received the first final printed copy on July 30, 2013. I lost my dad two days earlier.

Ultimately, we all encourage ourselves. For me personally, this book will not only be the story of marketing at Gorczyca Orthodontics in Antioch, California, but also a reflection of the beautiful memories of the morning phone conversations I would have with my dad.

“To my father, Fryderyk, who always encouraged me to write a book.”

About The Author

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems, and human resource management. She was a marketing speaker at the 2011, 2012, and 2014 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.

I FIRST OBSERVED HUMAN RESOURCE MANAGEMENT (HRM) FROM MY MOTHER, an elementary school principal for over 32 years. I remember her daily, weekly, and annual preparation of HRM tasks. She meticulously reviewed performance and praised achievements, as well as set goals and areas of improvement for her teachers. She held team meetings at our home, and her school was recognized as a national school of excellence. Regarding one teacher whose performance was substandard, there was a well-planned legal termination. This wasn't easy—but it was necessary. Such may be the case for you, in your dental practice.

Human Resource Management Is Very Important In The Healthcare Industry

When I meet fellow dentists and ask “How are you?” we frequently discuss practice personnel issues. There is no aspect of dental practice management as difficult and daunting as human resource management (HRM). Challenging and emotionally charged, HRM may be something dentists wish to avoid, but cannot.

HRM is critical to the effective running of a dental practice, management of the team, and effective leadership capability of the doctor.

When I was a student at the Harvard School of Dental Medicine, I had the opportunity to study at the Harvard School of Public Health in the Department of Health Policy and Management. There, I attended my first management lectures and started to understand the unique psychological and legal aspects of HRM. After 25 years of my own Office Manual updates and close work with HR and legal professionals, I've learned recruitment, integration, scheduling, reviews, termination, and distribution of employee resources.

HRM takes courage, communication, and candor. It requires an understanding of good work behaviors versus dysfunctional behaviors. HRM is the ability to direct performance towards the vision and goals of the dental office. This perspective is valuable to all dental professionals, in the management of their business, the dental practice.

I Hope My Book Makes A Difference

My new book, Beyond the Morning Huddle: HR Management for a Successful Dental Practice, is a collection of HR policy and procedure tips, employment law review, and case study solutions which have been critical to the running of my practice during the past twenty-five years. I hope that these insights will be helpful to readers, especially those dentists just starting out who need understanding of employment law, encouragement, a useful HR reference, or just an "It's O.K. to be the boss" cheer to make them feel empowered to persevere. I hope this book is also useful to those who have been in practice for several years; those looking to update HR regulations, effectively coach a high performance team, or sharpen their leadership saw.

You Will Feel Great!

My mother was one of the best HR managers I have ever known. Once you spend less time putting out HRM fires and more time focused on HRM excellence, you will have moved closer to your own personal happiness. What great HR managers know is that people don't change that much. Once you eliminate undesirable behaviors, you will be peaceful, fulfilled, and looking forward to another great day at the dental office. You will feel great!

Ultimately, all business owners take the HR lead. For me personally, this book will not only be the story of HR management at Gorczyca Orthodontics and within my dental community but a personal journey towards creating my own workplace paradise.

To my mother, Stasia. She understood people and how to bring out the best in them.

About the Author

Dr. Ann Marie Gorczyca speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a speaker at the 2011, 2012, 2014, 2015 American Association of Orthodontists (AAO) Annual Sessions and will speak again in 2016. She has received teaching awards from UCSF and University of the Pacific Dental Schools. She is author of the book, "It All Starts with Marketing-201 Marketing Tips for Growing a Dental Practice." She is an orthodontist at Gorczyca Orthodontics in Antioch, CA. This is her second book.